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Testimonials
Arun Rajamani, Business Head - Online Sales, Sify Technologies Limited​
“Sarita brings a fresh perspective to pretty much everything she writes. She tends to spend a lot of time, understanding the topic and delivers some insight, that is in most cases unique. Her writing tends to be crisp, to the point, yet detailed and apt.
She is also a superb editor. Her ability to get the best from her team and her eye for detail ensure that the message comes through. She also possesses an insatiable curiosity about new subjects, trends, technologies etc.
Her ability to construct an engaging story, especially in these new topics or technologies is remarkable. On a personal level, she is affable, a great communicator, and a fantastic team player. Her joie de vivre tends to permeate everything she does."
Prof Sunil Saxena, Former Head of Department, Times School of Media, Bennett University
"There is little doubt in my mind that Sarita is an outstanding media professional. After I moved to the New Indian Express, she joined me first on the news team and then shifted to the web. The Internet was in its infancy at that time, and everyone was learning how to realise its full potential. This is where Ms Ravindranath made a great difference.
She quickly picked up what works on the net, and was able to guide fellow colleagues. She was a very fine team person and during her tenure at Newindpress.com, the news portal of the New Indian Express at that time, she played a leading role in news selection, copy editing and visualising the site’s development.
Her journey as a web professional continued after her shift to Sify.com, and today I can say with confidence that she is a very accomplished web professional."
Quinn Mackay, Digital Marketing Director
“Sarita is an exceptionally talented writer who is extremely adaptable in a fast-paced and complex company like HPE. She was able to take highly technical information and simplify it into digestible content.
She was willing and able to adjust her output and learn some new programs at our request in order to create technical process flows – and she did so without complaint, and brought outstanding work to our meetings.
Sarita has been a tremendous help to the work we have been doing over the course of several months. I highly recommend hiring Sarita for your freelance copywriting needs.”
Govind Vijaykumar, Deputy Editor, The Times of India, Pune​
“I worked with Sarita for more than three years. I learned something new from her every day. She's that rare mix of persistence, patience, and pace - and they make everything better.
She headed an extremely busy newsroom that had many moving parts. But everything would come together well before deadline. In what was essentially a round-the-clock online newsroom, she found time to organise well-thought-out specials.
I remember her opposition to clickbaity content early on and she was right: The World Wide Web did go on to become a good place for insightful journalism.”